If you planned of starting using Facebook for business, then you are making a great choice. Facebook is not only free to use, it can also provide you with an easy way to connect with fans and millions of targeted audiences. If you already know how to use social media and you are enjoying it, certainly, you will also enjoy managing your business on this social media site.
It is said that businesses that are not using social media marketing are missing out a lot of opportunities to increase their customer base and boost their bottom line. There are quite a number of differences between a Facebook profile and fan page. A fan page is what will help you start using the social media site for business. A personal profile won’t allow professional atmosphere that a fan page can offer.
The first thing you should do to use Facebook for business is to get the basics of your company in order. You need to upload professional-looking pictures like the logo or icon of your company and use it as the profile picture. This can be changed at any time you want.
Then provide company bio information you feel your fans would want to know about including when your company started and what you are specializing it. If you share more information to your customers about your business, your fans will feel more connected to you.
You also need to make some relevant posts on your Facebook wall. When using Facebook for business, it is ideal to integrate promotions with your status updates. It is also great to know what your fans think about your status updates and you can accomplish this by asking them to ‘like’ your status or by allowing them to add comments.
Another important thing you have to know is you should be able to amass as many likes as you can from your visitors. There are a lot of ways to achieve this. Some businesses are hiring free lancers to gather likes for them. They receive small pay in return for helping the company receive likes. But make sure if you choose this route you hire freelancers with good reputation and those that won’t make you a part of their spam operations.
Once your fans like your page, you should always keep in contact with them. As a fan page, you won’t be able to have chat with them online nor can you send a message to anyone. But you can instead post interactive updates as well as upload interesting photographs into the photo album encouraging your fans to add their comments or like the pictures and statuses you made.
When making a post, you should make sure that your professional shows. Avoid saying negative things about other companies. You should instead focus on representing your company to your customers in a positive approach. Consider it as one of the marketing tools you want to take care of to make sure it delivers excellent results.
Many businesses today have Facebook pages where they have a better avenue to communicate with their fans or customers and provide them updates about their business to keep their interest on fire.