Website marketing used in the right way can be a powerful tool. 65% of business find adverting on search engines to be a more cost effective method of customer acquisition than traditional marketing channels e.g. local business publications, newspapers or promotional flyers. The main reason for this is that search engine marketing campaigns cost less, have greater visibility, and traffic is highly targeted.
There are many processes and attributes that make up a successful web marketing including as brand awareness, website content/structure, search engine optimisation (SEO), Pay per Click advertising (PPC) and Social Marketing.
RCM Website Marketing services include:
- Consumer Acquisition Models
- Consumer Attribution Modelling
- Digital Performance Marketing
- ROI (Return On Investment) Marketing Strategies
- Direct Marketing
- Brand Development and Management
- Website Optimisation
- Search Engine Optimisation
- Pay per Click Advertising
- Social Marketing
- Affiliate Marketing
- Email Marketing
Our Search Engine Marketing Packages
SEM Starter
- Website Health Check
- Competitive Market Analysis
- Keyword Research and Analysis
- Website Optimisation including website copy and code
- 90 Day Marketing Strategy
- Full Website Health Report
- Free Website Analytic Software
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Get Noticed*
- Starter Package +
- Performance Marketing Review
- Online Reputation Analysis
- Google Website Optimisation including XML Site Maps
- 20 hours Online Marketing
- Local Marketing Strategy
- Social Bookmarking
- Thematic Link Building
- Social Media Optimisations
- Monthly SEM Work Reviews
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SEM Pro
- Starter + Intermediate Package*
- 90 Day Online Marketing Strategy
- 40 hours Online Marketing
- Monthly Traffic Reports
- Consumer Attribution Modelling
- Direct Marketing Strategies
- Advanced Training Session
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Pay per Click Advertising (PPC)
Pay per Click advertising, also known as PPC, is a process of gaining website traffic by purchasing clicks on search engines such as Google, Yahoo and Bing.
For example: A Electrician firm based in Sydney would buy advertising space on Google for relevant search terms (keywords) such as ‘Electrician Sydney’.
The amount they bid against their competitors determines where they show on Google and ultimately how many customers will see and click on the advertisement.
Traffic in 4 hours
This is an extremely powerful and instant way to advertise your services and/or products to millions of internet users within hours.
There is an instant benefit to this strategy mainly being able to receive search engine traffic almost instantly; however you will always have to pay for you traffic and for certain keywords this can be expensive.
Search Engine Optimisation (SEO)
SEO also known as “Search Engine Optimisation”. In simple terms, it means improving the navigation, content, and link popularity of your website. This helps your site to be found easily by the search engines and considered relevant for the terms your buyers use to find your products or services.
The higher regard search engines have for your website, the more likely search engine users are to find your website and services.
Some SEO practices involve:
Website Content
Website Structure
Social Media
Article Creation
Directory Submissions
Local Marketing
Social Media
Using Social Media such as Twitter and Facebook allows you to receive free traffic generated by users’ general interests, needs and desires. Used as part of a website marketing strategy, social media can develop your brand and build social awareness.
