A lot of people often hear the word pay per click or PPC but don’t exactly know what this is and how it works especially if they are not familiar with online marketing or advertising.
PPC is not really a complicated thing to understand, if you consult with an expert to fully understand all of the details. In a nutshell, PPC is an online method of advertising or marketing where your campaign is in the form of text and is positioned on the search engines results page. Usually, the advertising appears to the side and top of the organic search results. You will then pay for the ad campaign if people click on the advertisement. In order for you to get to know better what PPC is, here are some of the advantages it can give you.
• It offers immediate results – There is no doubt that a much faster solution can deliver immediate results when it comes to driving more visitors into your website than SEO. It is because the full benefits of SEO campaign can take week or months before they become apparent. However, with PPC, your advertisement will be instantly visible on search engine results page once your campaign goes live in various search engines such as Google and Yahoo. In your campaign, you define the amount that you ant to pay per click. This enables you to outbid your competitors making your Ad available on the first PPC position.
• Control on cost – It allows you to control the money you spent on your campaign. This is a great way to ensure that your marketing plan for the various aspects of the products and services you offer achieves or acquires the most targeted results.
• Targets audience geographically – One of the key benefit of utilizing PPC advertising is you can geographically target your audience. You need not to have a physical store in other countries to target potential clients from there. What you need to do is to select a specifically target the country and as a result, you will be able to target highly qualified visitors within your site.
• Seasonal marketing technique – If you are marketing a product or service dependent on the season, PPC campaign can help in creating a tactical campaign during the time period required. It allows you to define your Ad scheduling where you can select to run your company on the exact day or even hours that you want.